Gresini Racing has teamed up with MotoGP Guru and SPORTPASS, a subsidiary of Animoca Brands, to launch a unique fan-centric motorsport sponsorship initiative. This program will give MotoGP enthusiasts the exciting opportunity to acquire personal sponsorship packages for the team, with prices starting at 125 euros. Graeme Warring, the founder of WePlay Media, shared insights with on the main hurdle in introducing these accessible MotoGP sponsorship packages. He remarked, “The biggest challenge is, as with anything, selling it. Finding a product or market fit when you launch something new that has never been done before is always challenging.”
The gaming studio behind MotoGP Guru, WePlay Media, has put in place the necessary infrastructure and on-the-ground teams to bring life to real-life experiences. According to Warring, this development is crucial in ensuring that fans have a tangible and engaging experience through this program.
An essential aspect of the initiative is its potential for decentralization. By offering sponsorship at a lower cost, the program becomes accessible to a wider and more varied audience. Warring emphasized the importance of decentralization in this context, suggesting that it could democratize the ownership of MotoGP teams and foster greater fan involvement. He stated, “Decentralization as a concept is at the heart of this program. Instead of the big corporate sponsors dominating the sponsorship space, we are innovating around the decentralization thesis of direct ownership of the fan experience by the fans.”
Warring further discussed the broader implications of decentralization on professional sports. He speculated on its future impact, saying, “Who knows how this will play out? Let’s see. Decentralization has played a part in leveling the playing field in many quarters, and it could well do it here in professional sport.”
The fan-powered sponsorship packages offer several exclusive perks. These include VIP Paddock Experiences at the 2024 Grand Prix events, the inclusion of fan names on the bikes and team websites, and participation in special events. Fans who purchase these packages will have the chance to join Zoom calls with team members and receive custom merchandise.
Fans will also have the unique opportunity to win a Ducati Panigale V4S used by Marc Marquez, further enhancing the appeal of these sponsorship packages. This offers a unique and memorable experience for MotoGP fans, allowing them to feel more connected to the sport and their favorite teams.
Warring believes that this initiative could set a precedent in the world of professional sports, proving that fan involvement can be significantly increased through innovative and accessible sponsorship models. By decentralizing the ownership and experience, Gresini Racing and its partners are pioneering a new way for fans to engage with the sport they love.
This program reflects a broader trend in sports sponsorship, where fan engagement and decentralization are becoming increasingly important. As the sports industry evolves, initiatives like this could redefine the relationship between teams and their supporters, making it more interactive and inclusive.
Decentralization sounds nice in theory, but this just looks like another way to squeeze cash out of loyal fans.
Just another way to milk money from fans without offering anything of real value. Sounds like a lose-lose to me.
A Ducati Panigale V4S up for grabs? Marc Marquez’s bike? Count me in! What an amazing opportunity for MotoGP fans. 🚴💨
This sounds like just another cash grab disguised as fan engagement. 125 euros to be a personal sponsor? No thanks!
I’m all for fan involvement, but this model just seems like another corporate cash grab. Where’s the real value for fans?
This decentralized approach is the future of sports sponsorship! Props to Gresini Racing and everyone involved for making this happen. 👏🏼🏆
Wow, this is a groundbreaking move by Gresini Racing and their partners! Making MotoGP sponsorship accessible to fans is such a fantastic initiative! Can’t wait to see how it plays out.
Zoom calls with team members? VIP Paddock Experiences? This fan-centric sponsorship is everything! Thank you, Gresini Racing!
Why complicate fan engagement with all this decentralization talk? Just give us straightforward ways to support our teams.
Gresini Racing is truly paving the way for more inclusive fan experiences. This sponsorship model could change the entire industry!
Every MotoGP enthusiast’s dream is coming true! Big thanks to Gresini Racing and their partners for this incredible opportunity.
This is a fantastic way to combine technology, innovation, and sports! Opening sponsorships to fans is such a refreshing concept.
This program just adds unnecessary complexity. MotoGP already has enough ways to engage fans without charging a fortune.
This whole thing seems like a gimmick. Real fans support their teams in meaningful ways—not through overpriced packages.
So excited to join Zoom calls with MotoGP team members! This new sponsorship model is a dream come true. Thank you, Gresini Racing!
The perks don’t seem worth the price. I’m all for supporting MotoGP, but this feels like taking advantage of fans.
125 euros to become a MotoGP sponsor is such a steal! Big kudos to Gresini Racing for making this possible.
The fan packages offered by Gresini Racing are simply unmatched! An incredible way to make MotoGP more interactive.
This new fan-centric sponsorship initiative by Gresini Racing is so cool! It’s about time the fans get to be directly involved.
Graeme Warring and WePlay Media are absolute geniuses for making this happen! Bringing the fans closer to the sport is what MotoGP needed.
Wasting money on overpriced packages is not my idea of being a true fan. I’ll pass on being exploited.
This initiative could redefine how fans interact with their favorite sports. Truly innovative work by Gresini Racing and partners!
This is awesome! Finally, fans can feel like they’re a real part of the team. Kudos to Gresini Racing, MotoGP Guru, and SPORTPASS for this innovation.
125 euros to get your name on a MotoGP bike and access to VIP Paddock Experiences? Sign me up! This is a dream come true for any MotoGP fan!
From VIP experiences to merchandise, these packages have it all! So excited to be part of this fan-centric MotoGP sponsorship. 🚀💖
So much hype for what? More ways for big brands to profit off fans. Ridiculous!
euros for a chance to win a bike? No thanks, I’ll stick with supporting from the sidelines. This is just too much.
Does anyone else think this is just a fancy way to sell overpriced merch? I’m not buying into this, literally.
Love the idea of decentralization in sports. This kind of initiative by Gresini Racing could be a landmark in fan engagement!
Fan names on bikes and team websites? This initiative by Gresini Racing is just amazing! Can’t wait to see my name on a MotoGP bike!
Decentralization? More like confusion. I don’t see how this complicated scheme helps the average MotoGP fan.
If you’re a true MotoGP fan, save your money and support the team in better ways. This feels like a ripoff.
Paying for Zoom calls and “custom merchandise”? I’ve seen better perks from cereal box promotions. Come on, Gresini Racing!
Decentralization in sports sponsorship is a game-changer! This initiative by Gresini Racing could revolutionize how fans interact with their favorite teams.
This new sponsorship model by Gresini Racing is brilliant! Making it affordable for fans to be part of the action is such a smart move. Can’t wait to see where this leads. 🏎️✨