[bob]

"One of the major selling points of bitcoin, is the irreversible nature of its transactions. Once a transfer is initiated, it is one a one way trip. While this may be a great feature for some businesses, for consumers who are used to reversible credit and debit card transactions, this is a potential issue. The rigidity of the bitcoin blockchain is not very user friendly in that regard. A new service, Bitrated, is attempting to create a platform that gives bitcoin users the same protection they receive with traditional banking. How is this possible?...."

http://www.btcfeed.net/news/bitrated-consumer-protection-bitcoin-ecosystem/